"Veemenza" in Italian means violence, overwhelming rush of passion, a powerful name that symbolizes the philosophy of this brand, which distinguish Alfa Romeo as symbol of italian passion
The philosophy
Manifesto
on "Design of Emotion"
The manifesto was written as university courswork in order to display the first stage reaserch behind this project.
Doble click to download the Manifesto and learn a little more on the initial development of the project.
      Download
The Alfa Romeo "Veemenza" is a result of a long design development guide by deep philosophical studies about the concept of beauty. During the first stage I strive to find this concept in everything that generates a spontaneous attraction to the human eye.
   
      
Indeed, this process brought me to start a deep analysis of classical sculpture which, despite the simplicity of surfaces evokes emotions and dynamism. By investigating the fulcrum of classical sculpture, the human being, I aim to unlock the secrets behind this effect. However during the second stage, other extreme modern concepts of beauty were took in consideration.
   
  1. Managing Director
  2. Managing Director
  3. Managing Director
  4. Managing Director

FIRST STAGE DESIGN DEVELOPMENT

  1. Managing Director
  2. Managing Director
  3. Managing Director
  4. Managing Director
  5. Managing Director
  6. Managing Director
  7. Managing Director
  8. Managing Director
  9. Managing Director
  10. Managing Director
  11. Managing Director
  12. Managing Director
  13. Managing Director
  14. Managing Director
  15. Managing Director
  16. Managing Director
  17. Managing Director
  18. Managing Director
  19. Managing Director
  20. Managing Director

SECOND STAGE DESIGN DEVLOPMENT

  1. Managing Director
  2. Managing Director
  3. Managing Director
  4. Managing Director
  5. Managing Director
  6. Managing Director
  7. Managing Director
  8. Managing Director
  9. Managing Director
  10. Managing Director
  11. Managing Director